Don Hartig | 董夏庭

2021 - 2022: (Full-time) Senior Content Operations Manager (高级内容经理) at Bitget

• Restructuring the existing Content Operations team, re-assigning new jobs to existing team members (wherever possible)
• Teaching all team members how to write various types of content (technical analysis, financial news, promotional updates)
• Proofreading, editing and approving all articles written by team every day. These included the following types of content:
  • technical analyses
  • news articles
  • educational content (customer user guides)
  • listing and app announcements
• Designing -> presenting -> building -> training -> implementing -> maintaining the content writing workflow (assigning article topics, checking for accuracy, editing, approving) for various departments
• Hosting daily and weekly meetings with my own team and the directors
• Creating recruitment forms for various positions in Google Workspace
• Assessing, interviewing and hiring supervisors and new writers based on vacancy requirements while ensuring that we remained within the allocated budget
• Troubleshooting and assisting with translation between IT department and non-Chinese-speaking team members (when encountering server connectivity issues, etc.)
• Setting OKRs and assessing performance KPIs for all team members working under me

• assisting the Product and BD departments with localization work (Mandarin Chinese into English)
• writing SEO articles, press releases, web copy when their own writers were incapable of doing so
• asssisting design department with English UI/UX optimisation and localisation
• communicating with localisation teams (in their own languages whenever necessary or possible (I speak, read and write 7 languages) to ensure optimal synchronisation and unity of purpose for long and short-term goals
• liaising with Business Development team to constantly make suggestions for improvement and advise on resource economisation strategies

• update VP on problems (wastage, conflicts of interest, security liabilities, etc.) and suggested solutions and optimisation strategies
• write weekly reports in Chinese for the director in charge of Marketing
• conduct individual bi-weekly calls with each member in my team to:
  • assess their personal goals within the company
  • help them reach their objectives as well as gather feedback and suggestions from them
  • encourage and gather feedback and suggestions from them
• introduce strategic partnerships with celebrity advertising agencies such as NEON (which I had previously worked with closely as their original web designers)
• assist the UI/UX designer with layout and optimisation suggestions for the Bitget Insights "social trading app" before it went live
• leverage my own external crypto native writing resources to produce large volumes of content (up to 150 posts per day) when necessary
• write English press releases and other important announcements from scratch as the quality of these was often unacceptable

2020 - 2021: (Full-time) Social Media & Marketing Localisation Manager at SINGULARITY | (+ Part-time) Blockchain Technical Writer + Whitepaper Editor

• Worked full-time at Singularity, a Web3 gaming platform based in Singapore, from December 2020 to November 2021. My job included the following responsibilities:
• long-form English copywriter
• social media marketing content translator (Chinese to English)
• Public Relations contact for international market
• Business Development outreach for international market

• Part-time work (DEER NETWORK):

• Full website localisation for Deer Network website (early 2022)
• Wrote English language whitepaper for Deer Network

Crypto, Finance, Forex, NFT, DeFi, FinTech Writing Samples