Professional Experience
Antarctic Exchange
2025 — Present
Web Localiser · Language Optimiser · Social Media Producer
Remote
- Performed full-scope localisation of the Chinese website into English, optimising all copy for English-speaking market tone, idiom and SEO intent
- Produced daily social media content across multiple platforms, maintaining brand voice consistency
- Rewrote and authored SEO-optimised CTA articles for Medium to drive inbound acquisition
Businext
2023 — 2024
Senior Producer — Crypto, DeFi & FinTech
Dubai, UAE · Full-time, On-site
- Led a cross-functional team of journalists, writers, co-producers and video editors producing daily long-form content on crypto, blockchain, Web3, DeFi and FinTech
- Owned the full content calendar: pitched daily news topics to the Newsroom, supervised and edited all team output before publication
- Produced video content for TikTok, X (Twitter) and Instagram; conducted on-camera interviews on crypto trends and market stories
- Recruited and hired writers, journalists, on-screen presenters and KOL partners to expand brand reach
- Recommended and implemented workflow and content distribution strategies to Chief Editor (Ted Kemp) to improve audience reach and engagement metrics
Bitget
2021 — 2022
Senior Content Operations Manager (高级内容经理)
Full-time · Top-10 Global Centralised Exchange
- Rebuilt the Content Operations team from the ground up — restructured roles, defined KPIs and set OKRs for all direct reports
- Designed and implemented the end-to-end editorial workflow (topic assignment → fact-checking → editing → approval) across multiple departments; trained all team members on execution
- Approved and edited up to 40 posts per day covering technical analyses, news articles, educational content, listing announcements and app updates
- Managed hiring pipeline: created recruitment forms, conducted interviews and onboarded supervisors and writers within budget constraints
- Assisted Product and BD teams with Mandarin Chinese → English localisation of product copy, UI/UX strings, press releases and BD collateral
- Provided UI/UX layout optimisation recommendations for Bitget Insights social trading app pre-launch
- Proactively introduced a strategic partnership with celebrity advertising agency NEON, leveraging an existing professional relationship
- Authored weekly management reports in Chinese for the Marketing Director; held bi-weekly 1-on-1s with all team members to track personal development and gather feedback
Singularity (Web3 Gaming Platform)
2020 — 2021
Social Media & Marketing Localisation Manager
Singapore · Full-time + Part-time (Deer Network)
- Served as long-form English copywriter, Chinese-to-English social media content translator, international PR contact and BD outreach lead for global markets
- Concurrent (Deer Network): authored the full English-language whitepaper and performed complete website localisation
Silubium (丝路币)
2017 — 2018
Co-Founder · Blockchain Systems Architect · CMO
China
- Co-designed the full Silubium blockchain feature set and rule architecture under the pseudonym Ryker Freegeld
- Managed two parallel development teams (source code + wallet + public ledger "Silkchain") as Engineering Team Lead
- Directed the international ICO marketing campaign end-to-end through to token go-live
- Delivered keynote speeches at all ICO funding events in China (in Mandarin Chinese)
- Produced bilingual video and advertising content for Chinese and international investor audiences
Freelance — Crypto, Finance & Tech
2018 — 2020
Content Writer · Copywriter · Social Media Manager
Remote
- Delivered content for GSR, Coinformant, Blockchain Advocates, BingX, Silktrader and others across crypto, gaming, cybersecurity, SaaS and blockchain verticals
- Content types: whitepapers, technical analyses, SEO articles, press releases, email campaigns, web copy, social media copy, product reviews, how-to guides, newsletters and video scripts
- Localisation: exchange and crypto news site content from Chinese, German, Japanese, French and Spanish into English
Published Writing Samples