2021 - 2022: (Full-time) Senior Content Operations Manager (高级内容经理) at Bitget
Responsibilities:
- Restructuring the existing Content Operations team, re-assigning new jobs to existing team members (wherever possible)
- Teaching all team members how to write various types of content (technical analysis, financial news, promotional updates)
- Proofreading, editing and approving all articles written by team every day. These included the following types of content:
- technical analyses
- news articles
- educational content (customer user guides)
- listing and app announcements
- Designing -> presenting -> building -> training -> implementing -> maintaining the content writing workflow (assigning article topics, checking for accuracy, editing, approving) for various departments
- Hosting daily and weekly meetings with my own team and the directors
- Creating recruitment forms for various positions in Google Workspace
- Assessing, interviewing and hiring supervisors and new writers based on vacancy requirements while ensuring that we remained within the allocated budget
- Troubleshooting and assisting with translation between IT department and non-Chinese-speaking team members (when encountering server connectivity issues, etc.)
- Setting OKRs and assessing performance KPIs for all team members working under me
Localisation Work:
- assisting the Product and BD departments with localization work (Mandarin Chinese into English)
- writing SEO articles, press releases, web copy when their own writers were incapable of doing so
- asssisting design department with English UI/UX optimisation and localisation
- communicating with localisation teams (in their own languages whenever necessary or possible (I speak, read and write 7 languages) to ensure optimal synchronisation and unity of purpose for long and short-term goals
- liaising with Business Development team to constantly make suggestions for improvement and advise on resource economisation strategies
I also proactively took the initiative from the outset to:
- update VP on problems (wastage, conflicts of interest, security liabilities, etc.) and suggested solutions and optimisation strategies
- write weekly reports in Chinese for the director in charge of Marketing
- conduct individual bi-weekly calls with each member in my team to:
- assess their personal goals within the company
- help them reach their objectives as well as gather feedback and suggestions from them
- encourage and gather feedback and suggestions from them
- introduce strategic partnerships with celebrity advertising agencies such as NEON (which I had previously worked with closely as their original web designers)
- assist the UI/UX designer with layout and optimisation suggestions for the Bitget Insights "social trading app" before it went live
- leverage my own external crypto native writing resources to produce large volumes of content (up to 150 posts per day) when necessary
- write English press releases and other important announcements from scratch as the quality of these was often unacceptable
2020 - 2021: (Full-time) Social Media & Marketing Localisation Manager at SINGULARITY | (+ Part-time) Blockchain Technical Writer + Whitepaper Editor
Worked full-time at Singularity, a Web3 gaming platform based in Singapore, from December 2020 to November 2021. My job included the following responsibilities:
2018 - 2020: (Freelance & contract-based) Crypto, Gaming, Cybersecurity, Software, SaaS, Blockchain, Technology Copy & Content Writer
- Wrote article content for a number of established companies in the crypto space, including GSR, Coinformant, Blockchain Advocates, etc.
- Worked extensively as a social media content manager, copy-editor, marketing supervisor and copy translator for various companies, including BingX, Deaking, Silubium, Silktrader, Deer Network, etc.
- Have extensive experience and am comfortable writing in any style, tone or format, including:
- formal
- casual
- humorous
- technical
- positive
- cautionary
- instructional (manuals, how-to guides, etc.)
- educational (beginner, intermediate, advanced, etc.)
- urgent
- Equally comfortable writing the following types of content in US or UK English:
- response post articles
- staple post articles
- pillar post articles
- B2B product & service articles
- B2C product & service articles
- blog posts
- product comparisons
- platform comparisons (SaaS, software, PoD)
- Top 10 list reviews
- technical analysis (Forex, crypto, stocks, indices, commodities)
- social media copy (Linkedin, X, Discord, Telegram, Facebook, Instagram, Youtube)
- email marketing
- press releases
- newsletters
- how-to guides
- product & service launch announcements
- CTA optimisation (SEO editing)
- Youtube video scripts
- web copy (service descriptions)
- Home pages
- About Us pages
- disclaimers
- cover letters
- CVs
- technical papers
- original research papers
- service reviews
- product reviews
- keynote speeches (writing & presentation)
- Powerpoint presentations
- whitepapers
- tutorials
- how-to guides
- instruction manuals
- brand narratives
- full website content optimisation
- full website localisation
- content & article translation
- I also have extensive experience in the following areas:
- crypto news site & exchange (trading platform) website content optimisation (English)
- crypto & exchange (trading platform) website localisation (from: Chinese, German, Japanase, French, Spanish into English) - (I am currently ranked the no. 3 Chinese to English (native) translator in the world
- collaboration negotiations with other platforms in the Web3 gaming industry
2017 - 2018: (Co-Founder Role) Blockchain Systems Architect, Engineer and CMO of SILUBIUM
- Worked as blockchain technology consultant from March 2017 to October 2017
- Designed the features and rule set for the *SILUBIUM ("丝路币") blockchain system as "Ryker Freegeld" (my industry name)
- Worked as engineer and team manager heading the 2 Silubium development teams that worked on:
- the Silubium source code
- the Silubium crypto wallet
- the public ledger ("Silkchain")
Headed international marketing campaign for the entire Silubium ICO until the token (Silubium coin) went live
Delivered keynote speeches on all ICO funding events in China (in Chinese)
Participated in design and phrasing of Chinese ICO marketing campaign event banners and advertising material for international visitors
Provided impact-focused video content for the ICO campaign for both the Chinese as well as the international markets
Crypto, Finance, Forex, NFT, DeFi, FinTech Writing Samples
Coded by Don Hartig
